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Raising Your Rates (Pam Obasa)

  • Episode #2

Lucrative Lady CEO Pam Obasa discusses how to step into your true potential with strategic price increases that reflect the actual value you bring to the table. She covers the rate-raising prerequisites and guardrails that you’ll want to observe.

Pam Obasa is an actress turned entrepreneur who leveraged multiple misfortunes and turned £500 into a six-figure/month business. She runs a business called The Lucrative Lady, which empowers people to create a lucrative lifestyle and business, no matter their age. 

Hosts Linda Claire Puig and Ari Iny talk with Pam about charging higher rates, even significantly higher rates. The conversation ranges from the internal shifts you’ll need to make to the strategic rollout of your new rates to clients…and how that can change your life. 

In this episode, we discuss:

  • Everything you need to know to raise your prices—and instantly get better results from the work you’re already doing
  • How an unexpected personal crisis led Pam to leap from charging £500 to £20,000  for her signature program 
  • A simple mental exercise you can use to create leaps in your prices, your marketing, and your personal life
  • How to calculate the value that you create so you can be sure your price increase is appropriate
  • And much more…
“You have to remind that gremlin who you truly are and talk back. You be your own cheerleader. You champion yourself.”

Pam Obasa

Pam Obasa is the founder of The Lucrative Lady and She is a highly sought-after business coach and international speaker specializing in sales, sales systems and storytelling for marketing.

Her brand, The Lucrative Lady, focuses on empowering people to create a lucrative lifestyle and business, and teaches how anyone can do that no matter their age.

Pam’s unique background as an actress helps her audience use the power of storytelling to improve their business, sales process and conversions.

Resources or websites mentioned in this episode:
6-Figure Newsletters
Pam’s website
Pam’s free gift

Guest: Pam Obasa
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Blowing Up

“What’s their secret?” If you’ve ever looked at a highly successful entrepreneur and asked that question, Blowing Up is your chance to get the answer! In each episode of the podcast, Linda Claire Puig and Ari Iny ask a top entrepreneur to share the details behind the one strategy that exploded their income and impact the most. You’ll discover proven and tested ways to make more sales, grow your audience, connect with partners, expand into new areas, and more!