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Presents Behind the Launch

  • Episode #79

Host Melinda Cohan shares Behind the Launch, a new Mirasee FM podcast hosted by Cynthia Lamb. In this bonus episode: When the launch of a product or service goes badly, what do you do? Hear answers and perspectives from key members of the Mirasee team.

Welcome to Behind the Launch! This 8-episode podcast hosted by Cynthia Lamb pulls back the curtain on the ups and downs of launching a product or service.  

Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing.
For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.
Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.

Resources or websites mentioned in this episode:
Mirasee

Credits:
Producer and Writer: Cynthia Lamb
Organizer: Geoff Govertsen
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely

Music and SFX credits:
Track Title: Say That I Am
Artist: Adrian Dominic Walther
Writer: Adrian Dominic Walther
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Castles
Artist: Daniele Musto
Writer: Daniele Musto
Publisher: A SOUNDSTRIPE PRODUCTION

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Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”