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Presenting: Once Upon a Business

  • Episode #15

You listen to Just Between Coaches because you want to become the best coach you can be. You want to bravely dive into those tough conversations that others might shy away from. 

We love supporting you in that deep dive and exploration. So that’s why we thought you might be interested in a brand new show that just joined the Mirasee FM Podcast Network. It’s called Once Upon a Business and it’s hosted by our good friend and colleague Lisa Bloom, the story coach.

In Once Upon a Business Lisa does some deep diving as well. She reaches into a fairy, folk or traditional tale and pulls out the business and growth lessons that you can apply to your own coaching and coaching business. 

To give you a taste of the show, we’re running an episode from that podcast right here in your feed. Melinda chose this particular episode because Lisa talks about a common mistake that coaches make when trying to sell their services and what they should do instead. So just keep listening and you’ll hear exactly what the new show is all about.

“At a deeper level, people need so much more than they think they want. And so when we combine truth and story, we combine the ability to give people their desire in the moment, and also their deeper need in the longer term.”

Lisa Bloom

Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling.  She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.      

After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program.       

There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:


  • Host: Lisa Bloom
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music credits:

  • Track Title: Firestone
    Artist Name(s): Pete Stewart
    Publisher Name: Chad Michael Snavely
  • Track Title: Emeralds
    Artist Name(s): Hale
    Writer Name: Cory Hale Williams
  • Track Title: Places in Dreams
    Artist Name(s): Alsever Lake
    Writer Name: Adrian Dominic Walther

Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”