Discover the powerful strategy of podcast guesting, a tool for coaches to generate leads and foster connections. Jessica Rhodes shares how appearances enhance brand awareness, create networking opportunities, and provide insights for business growth through stories and strategic calls to action.

Jessica Rhodes is an entrepreneur, a podcaster, and the founder of Interview Connections.

In this episode, Melinda and Jessica talk about:

• The effectiveness of podcast guesting as a strategy for coaches
• Jessica Rhodes’s background and the founding of Interview Connections
• Steps to prepare for appearing on podcasts
• Managing expectations for podcast guesting and setting clear goals
• Strategies for generating leads and potential clients through podcast guesting
• The importance of call to action and storytelling in podcast interviews
• Leveraging podcast guest appearances for networking and business growth
• Repurposing podcast content for online visibility and SEO benefits
• Tailoring messages for different podcast audiences
• Advice for new coaches on starting with podcast guesting

“A little bit of tailoring to the target audience will go a long way in having the listener feel more of an emotional connection to you.”

— Jessica Rhodes

Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked more than 30,000 podcast interviews for 800+ clients!

With a background in door-to-door community organizing, Jessica is passionate about helping entrepreneurs who feel like the best-kept secret grow their business online through genuine, human-to-human connection. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives.

Interview Connections was also awarded the 2022 Bronze Stevie Award for Marketing Agency of the Year and Podcast Booking Agency of the Year by Corporate Vision Magazine in 2021.

When she’s not talking about podcast guesting, Jessica can be found in a sauna + cold plunge, wrangling her backyard chickens, or serving as chauffeur to her very athletic kids!

Resources or websites mentioned in this episode:
Mirasee
Coaches Console
Melinda’s books: The Confident Coach and The Professional Coach
Jessica’s website: InterviewConnections.com

Credits:
Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.