Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

“We’re able to move forward when we are accountable to ourselves, to the work and to those that we serve.” ”

“As we drive forward with our passion, our unending ideas and initiatives, we can become blind and be led by madness.”

Lisa Bloom

Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling. She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.

After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program.

There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:

• Mirasee 
• The Story-coach  
• Lisa Bloom’s book – The Story Advantage

Credits:

Host – Lisa Bloom
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music credits:

Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION 

Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION 

Track Title: Friends and Lovers
Artist Name(s): Cast of Characters
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION 

Track Title: Lifeline
Artist Name(s): Pete Stewart
Writer Name: Pete Stewart
Publisher Name: A SOUNDSTRIPE PRODUCTION