Amy Whitney created a niche in a saturated industry with her Spanish language courses for expats in Mexico. Her success stems from innovative methods of honing content combined with creative marketing.

Amy Whitney  is the creator of Expat Spanish Lessons. She teaches Spanish language courses for expats living in Mexico.

In this episode we discuss:

• Creating a course in a well-served market.
• Developing your course with the end goal in mind.
• Innovating teaching methods to get better results for students. 
• The importance of understanding the motivation of your students.
• Scaling and business model dynamics.
• Creative marketing and promotional ideas.
• Creating momentum by slimming down and honing content.

“Really less is more is my philosophy, and only teaching things on an as-needed basis rather than just because it might be nice to know one day, maybe.”

Amy Whitney

After Amy’s 14-year struggle to learn Spanish, she gave up on traditional methods and created her own approach to learning, which allowed her to reach an advanced level in less than a year. Now, an experienced language teacher and the creator of multiple courses, Amy is helping her students to discover the joy of learning and speaking Spanish to live the best version of their life in Mexico. To learn more about her programs visit expatspanishlessons.com.

Resources or websites mentioned in this episode:
Mirasee
Amy’s website
Amy’s YouTube

Credits:
Guest: Amy Whitney
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION