Sign up for the 2 Sigma Newsletter

Mirasee's best resources, ideas and advice – curated and delivered to your inbox!

Natural Weight Loss to Achieve Sustainable Results (ft. Jill Cruz)

  • Episode #4

Episode summary: Is it really possible to create a hugely successful course in a highly saturated niche? Turns out, it IS possible, and Jill Cruz is living proof of it. As a weight loss coach and Board-Certified Nutrition Specialist, Jill is in one of the most saturated niches around, and yet she’s managed to create an extremely popular high-ticket course that helps people to improve their nutrition, lose weight, and boost their overall well-being. 

In this episode, Course Lab hosts Danny Iny and Abe Crystal take a closer look at her course “Work With Your Nature Weight Loss.” The six-month program/course teaches women how to lose weight in a sustainable and enjoyable way without feeling deprived – and keep it off for the long term. They also discuss Jill’s approach to creating a popular course that stands out from all the others in your niche, and share her efficient strategies for success.

In this episode we discuss:

  • Her background and her own unhealthy eating disorder. 
  • The success of the first pilot and the iterations
  • The content of the course, how she structures it, and how she made it cost-efficient.  
  • The combination of the diet app and Loom videos for feedback 
  • Danny’s and Abe’s debrief after the interview 

“I want to sell them into the course, but only if it’s the right course for them. If it’s the right program for them.”

Jill Cruz

Guest bio: Jill Cruz, MS, CNS helps women over 40 that hate dieting to lose weight and feel great without being deprived. Jill has a Master of Science degree in Human Nutrition and is a Board Certified Nutrition Specialist. Jill combines her strong science-based background with tons of practical nutrition, fitness, and lifestyle guidance, helping people strive to be the best versions of themselves. She is on a mission to guide women to achieve their wildest dreams for their health while loving the food they eat and the life they live. Check her out on

Resources or websites mentioned in this episode:


  • Guest – Jill Cruz
  • Hosts – Danny Iny & Abe Crystal 
  • Producer – Cynthia Lamb 
  • Executive producer – Danny Iny
  • Writer – Michi Lantz and Cynthia Lamb
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

If you have a question for Course Lab, put the show title in the subject line and send it to

Music and SFX credits:

  • Track Title: Access
    Artist Name(s): OBOY
    Writer Name: Martin Hampton
    Writer Name: Matej Djajkovski
  • Track Title: Bossa BB
    Artist Name(s): Marie
    Writer Name: Chelsea McGough
  • Track Title: Carousel Lights
    Artist Name(s): Chelsea McGough
    Writer Name: Chelsea McGough
    Writer Name: Matthew Wigton
  • Track Title: Grace
    Artist Name(s): Shimmer
    Writer Name: Matthew Wigton

Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.