Episode summary: Is it really possible to create a hugely successful course in a highly saturated niche? Turns out, it IS possible, and Jill Cruz is living proof of it. As a weight loss coach and Board-Certified Nutrition Specialist, Jill is in one of the most saturated niches around, and yet she’s managed to create an extremely popular high-ticket course that helps people to improve their nutrition, lose weight, and boost their overall well-being. 

In this episode, Course Lab hosts Danny Iny and Abe Crystal take a closer look at her course “Work With Your Nature Weight Loss.” The six-month program/course teaches women how to lose weight in a sustainable and enjoyable way without feeling deprived – and keep it off for the long term. They also discuss Jill’s approach to creating a popular course that stands out from all the others in your niche, and share her efficient strategies for success.

In this episode we discuss:

• Her background and her own unhealthy eating disorder. 
• The success of the first pilot and the iterations
• The content of the course, how she structures it, and how she made it cost-efficient.  
• The combination of the diet app and Loom videos for feedback 
• Danny’s and Abe’s debrief after the interview 

“I want to sell them into the course, but only if it’s the right course for them. If it’s the right program for them.”

Jill Cruz

Guest bio: Jill Cruz, MS, CNS helps women over 40 that hate dieting to lose weight and feel great without being deprived. Jill has a Master of Science degree in Human Nutrition and is a Board Certified Nutrition Specialist. Jill combines her strong science-based background with tons of practical nutrition, fitness, and lifestyle guidance, helping people strive to be the best versions of themselves. She is on a mission to guide women to achieve their wildest dreams for their health while loving the food they eat and the life they live. Check her out on https://wynweightloss.com/

Resources or websites mentioned in this episode:

• Mirasee
• wynweightloss.com

Credits:

• Guest – Jill Cruz
• Hosts – Danny Iny & Abe Crystal 
• Producer – Cynthia Lamb 
• Executive producer – Danny Iny
• Writer – Michi Lantz and Cynthia Lamb
• Assembled by – Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snavely

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Music and SFX credits:

• Track Title: Access
  Artist Name(s): OBOY
  Writer Name: Martin Hampton
  Writer Name: Matej Djajkovski
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Bossa BB
  Artist Name(s): Marie
  Writer Name: Chelsea McGough
  Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: Carousel Lights
  Artist Name(s): Chelsea McGough
  Writer Name: Chelsea McGough
  Writer Name: Matthew Wigton
  Publisher Name: A SOUNDSTRIPE PRODUCTION
  Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: Grace
  Artist Name(s): Shimmer
  Writer Name: Matthew Wigton
  Publisher Name: A SOUNDSTRIPE PRODUCTION