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Modeling a Conscious Business (Tad Hargrave)

  • Episode #109

Tad Hargrave is a “conscious business” marketing coach and founder of Marketing for Hippies.

In this episode we discuss:

  • Defining the term business model
  • Tad’s “pyramid” business model framework
  • Choosing the right business model
  • Making sure you assess yourself accurately and realistically
  • Some business model examples
  • Thinking about how you want to spend your time
  • Taking your comfort zone into consideration
  • Allowing your business model to evolve
“If you’re feeling stuck around the business model, it may just be that you need to get to know yourself better, via whatever assessments or tools work for you.”

Tad Hargrave
Modeling a Conscious Business (Tad Hargrave)

Tad Hargrave is a hippy who developed a knack for marketing (and then learned to be a hippy again).

He spent his late teens being schooled in a mixed bag of approaches to sales and marketing — some manipulative and some not. When that career ended, he spent a decade unlearning and unpacking what he’d been through.

How had he been swept up in it? Why didn’t those approaches work as well as advertised? Were there ways of marketing that both worked better and felt better to all involved? It took him time, but he began to find a better way to market.

By 2006, he had become one of the first full-time “conscious business” marketing coaches (for hippies) and created a business where he could share the understanding he had come to: Marketing could feel good. You didn’t have to choose between marketing that worked (but felt awful) or marketing that felt good (but got you no clients).

Since 2001, he has been touring his marketing workshops around Canada, the United States, Europe, and online, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). Instead of charging outrageous amounts, he started doing most of his events on a pay-what-you-can basis.

Tad is the author of sixteen books and workbooks on marketing and currently lives in Edmonton, Alberta. He is dedicated to spending the rest of his days preserving and fostering a more deeply respectful, beautiful, and human culture.

Resources or websites mentioned in this episode:
Coaches Console
Melinda’s book: The Confident Coach
Tad’s website: (Melinda specifically recommends the resources under Fundamental 4)

Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM’s YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”