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Messaging (Holly Chantal)

  • Episode #6

Branding and messaging expert Holly Chantal talks about the foundational role of messaging in establishing and growing your business, especially with high-ticket offers. As you’ll hear, messaging is a whole lot more than just the words on your website.

Holly Chantal helps visionary coaches and service professionals enroll more clients into high-ticket offers—without launches or Facebook ads. And she does it primarily through the vehicle of messaging, which helped her own business blow up not once but several times! 

Hosts Linda Claire Puig and Ari Iny explore with Holly the foundational imperative of truly nailing your message—which comes across in everything you write, say and show about your business—and then matching your offer with that.

In this episode, we discuss:

  • How to identify what makes your offer unique and craft a clear message that your clients can relate to—leading to a huge, consistent boost in sales
  • When you should keep using the same messaging for your offer…and when you need to reinvent it to break through a plateau and keep growing
  • How to build trust and confidence by showing prospects what it’s going to be like to work with you (and the results they’re going to get in the process)
  • And much more!
“The way I look at messaging is it’s really everything that you’re sharing as a business owner.”

Holly Chantal

For over a decade, Holly Chantal has been helping visionary coaches and service professionals enroll more clients into their high-ticket offers and develop the business infrastructure they need to reach their next stage of growth. If you’re looking for someone that can quickly grasp what you do in all of its complexity and help you find the best path forward to getting consistent, qualified leads, then Holly is the one to call.

Resources or websites mentioned in this episode:
6-Figure Newsletters
Holly’s website
Holly’s free gift

Guest: Holly Chantal
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Blowing Up

“What’s their secret?” If you’ve ever looked at a highly successful entrepreneur and asked that question, Blowing Up is your chance to get the answer! In each episode of the podcast, Linda Claire Puig and Ari Iny ask a top entrepreneur to share the details behind the one strategy that exploded their income and impact the most. You’ll discover proven and tested ways to make more sales, grow your audience, connect with partners, expand into new areas, and more!