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“Making it” Means Owning the Process (Abe Crystal)

  • Episode #15

When computers were young, in the eighties and nineties, Abe Crystal, co-founder of Ruzuku, loved digging into things and trying to understand how they worked at every level. He refused to take things for granted. That curiosity led Abe to study how people actually use technology and what is now called “user experience.” In 2010, he co-founded the online course platform Ruzuku, which was built from the ground up with a focus on streamlining the course creation process.

Building and running a great online course can be challenging. But Ruzuku improves the user experience so authors, coaches, speakers, and other independent experts can create their own online courses and learning communities.

In this episode of Making It, Abe also describes “making it” as having consistent access to the flow state.

“What making it means to me is being able to work on things that are meaningful, in a way that is satisfying. So it’s more about the process than the outcome.”

Abe Crystal
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Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.