Business coach Laurie-Ann Murabito sees life as a series of moments to measure her best efforts against her own benchmarks. Top that with as much fun as she can add, and she sums up making it as a work in progress — project to project, year to year.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Laurie-Ann Murabito is a business mentor, speaking strategist, and host of the Be In Demand podcast. 

“I’m going for the practice runs, versus trying to be perfect, trying to have that perfect business, that perfect launch, that perfect program.”

Laurie-Ann Murabito

Laurie-Ann Murabito is a business mentor, speaking strategist, and host of the Be In Demand podcast. She’s a reformed painfully shy gal who accidentally became a professional speaker when she said yes before she was ready. As a leadership coach to many executives around the globe, Laurie-Ann has worked with Fortune 500 companies to improve their leadership and corporate engagement. Today she works with coaches and consultants to help them confidently communicate their messages, be positioned as experts, attract high-end clients, and monetize their authority.

Laurie-Ann has more than 20 years of experience coaching individuals to notice and overcome their blindspots, freeing them to make permanent changes and take their businesses to the next level using her “In Demand” methodology. She incorporates neuroscience, human behavior, and the science of language and influence to help her clients get real results.

“Leadership is not what you do; it’s who you become.” — L.A. Murabito

Resources or websites mentioned in this episode:
Mirasee
Laurie-Ann’s website: SpeakAndStandOut.com
Laurie-Ann’s directory of places to speak: SpeakAndStandOut.com/directory

Credits:
Co-producers: Geoff Govertsen and Cassandra Topperwien
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: The Sunniest Kids
Artist Name: Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Love and Circumstance
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Vignettes
Artist Name: King Flamingo
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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