Growing up with a mother who fully supported big dreams, Tanya Alvarez embodied entrepreneurial spirit early on. And through success, she’s found her definition of making it has evolved from chasing ego-based metrics to creating a meaningful legacy.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Tanya Alvarez is the founder of OwnersUP,  a highly select community of small business owners who want to optimize their business for profit and impact.

“Early on, in my twenties, making it seemed a little different. I was chasing metrics that now, looking back, were ‘egometrics.’”

— Tanya Alvarez

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to one million in revenue in the first year.

Along the way, she traveled to 42 countries and completed the Boston and NYC Marathons plus a Half Ironman, all while battling a rare brittle-bone condition.

Tanya’s story is one of the classic underdog, and she’s on a mission to help you own your life, not just your business.

Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.

Resources or websites mentioned in this episode:
Mirasee
Tanya’s website: OwnersUP.com

Credits:
Producers: Cassandra Topperwein, Geoff Govertsen, and Michi Lantz
Supervising Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: The Sunniest Kids
Artist Name: Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Sweet Loving Waltz
Artist Name: Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Dragonfly
Artist Name: Kurtis Parks
Writer Name: Kurtis Parks
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

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Episode transcript: Letting Go of “Egometrics” (Tanya Alvarez).