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Know Your Genius (John Livesay)

  • Episode #49

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker. He shows sales teams how to turn mundane case studies into compelling stories to win more new business. From paperboy to lifeguard to successful author and speaker, he’s had quite a ride.

In this episode of Making It, John shares his keys to success, the 555 method and the importance of staying calm under pressure. He believes we are the movie directors of our own lives, so we need to know when to yell “cut” and reframe the scene. 

“I think when you outsource something that can be outsourced and isn’t in your genius, then you really are much more productive.”

John Livesay

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies’ sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John’s award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: “Be the Lifeguard of Your Own Life” has over 1,000,000 views.

Clients love working with John because of his ongoing support after his talk, which includes implementing the storytelling skills from his best-selling book and online course Better Selling Through Storytelling. His new book, The Sale is in the Tale is a business fable on the power of storytelling as a sales tool.

John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin, Pepperdine Graziadio Business school, and University of Chicago Booth School of Business. He is also the host of The Successful Pitch podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content.

Resources or websites mentioned in this episode:
John’s website
John’s LinkedIn

Guest – John Livesay
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Track Title: The Carpenter
Artist Name(s): BENSON
Writer Name: Benjamin Caleb Johnson


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.