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Just Go for It! (Kevin Rogers)

  • Episode #26

Kevin Rogers is the founder of Copy Chief, a company that provides copywriting instruction and connects businesses with high-quality copywriters. Once an aspiring DJ and later a stand-up comedian, Kevin uses his hard-earned skills when teaching others how to hook prospective clients and drive conversion rates.

In this episode of Making It, Kevin walks us down his unconventional road to business ownership and success. For Kevin, making it means long-term security for his family, but he admits that we never really make it, because we always want more. To continue on the path to more, we can’t overthink everything or undervalue ourselves and what we offer. Just dive in, and make your impact on the world.

“Give yourself permission to experiment and see what happens.”

“Don’t [avoid doing] something because you’re thinking that everybody’s watching your every move. They’re just not.”

Kevin Rogers

Guest Bio: Kevin Rogers founded Copy Chief, a company that teaches writers to create high-converting sales copy and connects business owners with professional copywriters. Kevin is passionate about helping clients produce high-yield results through the power of storytelling and by building trust, authority and influence to motivate people to action.

Kevin honed his story-telling gift during his years as a professional stand-up comedian. He then used that valuable talent to develop his copywriting skills and ultimately generate over $100 million in sales for his clients. He discovered how a simple joke formula could be used as a powerful tool that he calls The 60-Second Sales Hook. He wrote a bestselling book (of the same name) and teaches his coveted formula to business owners, copywriters and marketers around the world.

Resources or websites mentioned in this episode:


  • Guest – Kevin Rogers
  • Associate producer – Danny Bermant
  • Producer – Cynthia Lamb
  • Executive producer – Danny Iny
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snave

Music credits: 

  • Track Title: The Sunniest Kids
    Artist Name(s): Rhythm Scott
    Writer Name: Scott Roush
  • Track Title: Sweet Loving Waltz
    Artist Name(s): Sounds Like Sander
    Writer Name: S.L.J. Kalmeijer
  • Track Title: Low Lit Blues
    Artist Name(s): Renderings
    Writer Name: Dustin Ransom
  • Track Title: Everybody Loves Robert
    Artist Name(s): Afternoonz
    Writer Name: Dean William Palya, Jr.

Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.