Kevin Rogers is the founder of Copy Chief, a company that provides copywriting instruction and connects businesses with high-quality copywriters. Once an aspiring DJ and later a stand-up comedian, Kevin uses his hard-earned skills when teaching others how to hook prospective clients and drive conversion rates.

In this episode of Making It, Kevin walks us down his unconventional road to business ownership and success. For Kevin, making it means long-term security for his family, but he admits that we never really make it, because we always want more. To continue on the path to more, we can’t overthink everything or undervalue ourselves and what we offer. Just dive in, and make your impact on the world.

“Give yourself permission to experiment and see what happens.”

“Don’t [avoid doing] something because you’re thinking that everybody’s watching your every move. They’re just not.”

Kevin Rogers

Guest Bio: Kevin Rogers founded Copy Chief, a company that teaches writers to create high-converting sales copy and connects business owners with professional copywriters. Kevin is passionate about helping clients produce high-yield results through the power of storytelling and by building trust, authority and influence to motivate people to action.

Kevin honed his story-telling gift during his years as a professional stand-up comedian. He then used that valuable talent to develop his copywriting skills and ultimately generate over $100 million in sales for his clients. He discovered how a simple joke formula could be used as a powerful tool that he calls The 60-Second Sales Hook. He wrote a bestselling book (of the same name) and teaches his coveted formula to business owners, copywriters and marketers around the world.

Resources or websites mentioned in this episode:

• Mirasee
• Kevin’s Website
• Kevin’s LinkedIn
• Kevin’s Bestselling book

Credits:

• Guest – Kevin Rogers
• Associate producer – Danny Bermant
• Producer – Cynthia Lamb
• Executive producer – Danny Iny
• Assembled by – Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snave

Music credits: 

• Track Title: The Sunniest Kids
  Artist Name(s): Rhythm Scott
  Writer Name: Scott Roush
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Sweet Loving Waltz
  Artist Name(s): Sounds Like Sander
  Writer Name: S.L.J. Kalmeijer
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Low Lit Blues
  Artist Name(s): Renderings
  Writer Name: Dustin Ransom
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Everybody Loves Robert
  Artist Name(s): Afternoonz
  Writer Name: Dean William Palya, Jr.
  Publisher Name: A SOUNDSTRIPE PRODUCTION