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It’s Time to Regroup

  • Episode #2

When the launch of a product or service goes poorly, what do you do? Ideally, you regroup. Listen in to hear what that looks and feels like, Mirasee-style.

Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service.  

Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing.

For the 15 years prior to joining Mirasee, she worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.

Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and the forthcoming, The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.

Resources or websites mentioned in this episode:

Produced and written – Cynthia Lamb
Organized — Geoff Govertsen
Executive producer – Danny Iny
Music soundscape: Chad Michael Snavely

Music and SFX credits:
Track Title: Say That I Am
Artist: Adrian Dominic Walther
Writer: Adrian Dominic Walther

Track Title: Castles
Artist: Daniele Musto
Writer: Daniele Musto


Behind the Launch

If you have ever wondered what it feels like to produce a huge product launch, check out this 8-episode mini-series. Over an 18-month period, spanning 4 different launches, Mirasee’s Director of Podcasts Cynthia Lamb interviewed the team members who pull off the amazing feat that is a Mirasee product launch. How does it feel when your months of hard work fail to bring the return you’re counting on? And what is it like when your launch brings in close to a million dollars? Listen in and find out.