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How to Wow Without Overwhelm (Jason Friedman)

  • Episode #108

Jason Friedman went from literally setting the stage as a theater tech to setting the stage for better client experiences as a coach. He shares his method and map for wowing your clients without wasting their time and attention.

Jason Friedman is a serial entrepreneur and CEO of CXFormula. He is passionate about working with other entrepreneurs to help them grow and scale their businesses.

In this episode Melinda and Jason talk about:

  • The difference between constant overdelivery and strategic overdelivery
  • Understanding how to find the balance through context
  • How fear and insecurity can drive bad overdelivery
  • The value of measuring delivery in some way
  • The importance of recognizing your clients’ progress 
  • Telltale signs of chronic overdelivery
  • Intention versus commitment
  • Identifying likely friction points for your clients
  • How giving too much can actually cost you clients
“The only way to compete in this world today is through the experience you create. That’s what you can own — the way you do your coaching, how you help people get results, the way you make people feel.”

Jason Friedman

Jason Friedman is a serial entrepreneur, passionate about working with other entrepreneurs to help them grow and scale their businesses.

In the past, Jason has founded, scaled, and successfully exited five businesses in the fields of medical diagnostics, marketing and events, automotive, spirits, and digital media software.

Currently, Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale their businesses. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping e-commerce businesses crush it on Amazon and other online marketplaces.

His clients have ranged from Fortune 100s to solopreneurs in industries as diverse as retail (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney, Burger King), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford, Yale, Duke, and Harvard Universities) and online services and information products.

He was named Ernst and Young’s Entrepreneur of the Year for business services in 2008 and his company made the Inc. 5000 list for three consecutive years from 2007 through 2009, just after successfully exiting that business in the high eight figures.

Most recently, in 2020, Jason’s company CXFormula made the Inc. 5000 list again — this time, ranking number 64 out of 5000 for 4,979% growth, and ranking number 1 in New Jersey, growing from $0 in 2017 to nearly $9 million in 2020. In 2021, CXFormula was ranked number 3 in the Inc. Magazine NY Metro regional competition.

Jason is the proud dad of two young men, Jack (15) and Josh (12), and has three amazing dogs, Brooke, Lynn, and Myles.

Resources or websites mentioned in this episode:
Coaches Console
Melinda’s book: The Confident Coach
Jason’s website:

Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM’s YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”