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Growing up in a Cult Led to Expertise (Dave Lakhani)

  • Episode #2

Episode summary: Dave Lakhani grew up in a cult from age 6 to 16. At that point, he began his odyssey to understand why his mother chose to raise her children in that situation. This question has led to many breakthroughs in how people make decisions, how they’re persuaded, why they do the things they do — all of which has been applicable to not only the growth of his business, Bold Approach but to his clients’ businesses as well. Dave is one of the nation’s most recognizable experts on applied persuasion, human influence, and business growth strategies for entrepreneurial companies.

Dave’s view on making it involves leaving the world a better place for his daughter and “giving something back to my community.”  In this episode, he shares his remarkable story and the many lessons he’s learned along the way. 

“The path is always in front of you, even if it’s not clear, the key is to keep moving forward.”

Dave Lakhani

Guest Bio: Dave Lakhani is one of the nation’s most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an Entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder of a business consulting firm and Co-Founder of a growth focused digital marketing agency. 

Dave’s background in persuasion is unique, he was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion, that study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.

Resources or websites mentioned in this episode:


  • Guest – Dave Lakhani
  • Associate producer – Danny Bermant
  • Producer – Cynthia Lamb
  • Executive producer – Danny Iny
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snavely

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Music and SFX credits:

  • Track Title: Sweet Loving Waltz
    Artist Name(s): Sounds Like Sander
    Writer Name: S.L.J. Kalmeijer
  • Track Title: The Sunniest Kids
    Artist Name(s): Rhythm Scott
    Writer Name: Scott Roush
  • Track Title: Only The Brave
    Artist Name(s): Joshua Spacht
    Writer Name: Joshua Spacht

Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.