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Group Coaching 101 (Michelle Schubnel)

  • Episode #27

Group coaching is a huge industry, and an incredible way to increase your income and impact as a coaching professional. But, whether you’re new to the profession or a veteran one-on-one coach, starting a group coaching program can seem daunting.

Michelle Schubnel, founder of  Coach & Grow R.I.C.H., has been running successful group coaching programs for nearly two decades and teaching others to do the same. In this episode, Melinda and Michelle address common fears, questions and misconceptions with insight and advice you won’t want to miss!

As a special gift for listeners of our show, Michelle is offering her Launch Your Group Checklist and video training absolutely free! Just follow this link to get your free training materials today!

In this episode we discuss:

  • What are the different types of group coaching models?
  • Can clients really get results comparable to – or better than – one-on-one coaching?
  • Will coaching more people result in more work for the coach?
  • What do I do if I don’t fill my group before the session begins?
  • Can I start with group coaching, or do I need one-one-one coaching experience first?
  • What if I want to move into coaching, but I still have a full-time job?
  • Will group coaching be a good fit for my particular niche?
  • What skills do I need for group coaching as opposed to one-on-one coaching?
  • What do I do if there’s a problem client in my group?
  • How do I get started in group coaching?
“The switch from only working with clients one-on-one to group coaching changed my life.”

Michelle Schubnel

Michelle Schubnel and her team have trained thousands of coaches worldwide to attract great clients and build sustainable, profitable and rewarding coaching businesses.

With her Coach & Grow R.I.C.H. and Group Coaching Success training programs, Michelle guides smart, serious and high-achieving coaches to take proven steps forward to create six-figure businesses.

Michelle began coaching in 1998 and has received training from Coach U, Corporate Coach U, the Graduate School of Coaching,, Experts Academy, High Performance Academy and many others.  She holds a B.A. from Brown University, is a member of the International Coach Federation and has spoken at dozens of coaching events and conferences worldwide.

In 2000, Michelle Schubnel took the leap to exit a six-figure software sales job. In this position, she was successful closing multi-million dollar software logistics management contracts with clients in South America, Europe, Asia, and the USA. Even though she was an integral part of a growing software start-up, she knew in her heart that she was meant to make a bigger difference, so she set her sights on blazing her own trail as a coach, business owner and entrepreneur.

Since then Michelle has earned millions of dollars in her thriving business that allows her to make a big impact with her clients and customers and enables her to live the life she desires. She regularly enjoys long weekends skiing, seeing live music, rooting for the NY Yankees, spending time with family and friends and enjoying an active Northern California lifestyle with her husband.

Resources or websites mentioned in this episode:
Coaches Console
Michelle’s website 
Michelle’s offer: Group Coaching Success checklist 

Guest: Michelle Schubnel
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

If you have a question for Just Between Coaches, put the show title in the subject line and send it to

Music and SFX credits: 
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”