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Getting Champagne Clients (Dena Patton)

  • Episode #82

Coaches frequently confuse branding, marketing, and selling. Guest coach Dena Patton breaks down these three elements of your business to show you how to build your ideal clientele, maximize your results, and optimize your earning.

Dena Patton is the founder of Dena Patton Coaching & Training, has coached thousands of entrepreneurs and leaders since 2001, and is the author of the book The Greatness Game.

In this episode we discuss:

  • What are the key differences between branding, marketing, and sales?
  • Why you need to understand your target market 
  • How do you know when to make adjustments to your business? 
  • Common mistakes that people make when it comes to branding, marketing, and sales
  • The importance of self-care in your coaching
“We all just want to be out there with our clients and transforming lives. And of course, that’s what we’re made to do. But there’s so much of our business that is behind the scenes that makes us successful with our clients to serve the world.”

Dena Patton

Dena Patton is an award-winning coach and trainer, author of The Greatness Game, and co-author of four other books. Since 2001, Dena has coached thousands of world-changing entrepreneurs and leaders to build their businesses to new levels of impact and income. She focuses on systems, strategy, and “greatness mindset” to fuel her clients’ success while fostering their balance and wellness.

Resources or websites mentioned in this episode:
Coaches Console
Dena’s website
Dena’s three gifts for you

Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Post Supervisors: Evan Miles and Christopher Martin
Audio Post Production: Post Office Sound
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”