Story Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.

In each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.

So, come now. Gather around the fire. Lisa’s about to begin….

“And that’s the point where we all need to go back to our work rooms like the tailor and spend time stitching and sewing and stitching and sewing and spend time in our creative space to figure out what might work better.” ”

“One of the lessons, I think, from the story, is never to assume something is over before it’s over, never assume that something is finished. There’s always pieces that can be pulled together, and we can make something out of almost nothing. I think it’s an incredibly important skill for an entrepreneur, for anybody running a business, to know that creating something out of nothing is always possible.”

Lisa Bloom

Guest Bio: Lisa Bloom is a storyteller and author who’s passionate about the art and business of storytelling. She runs a business called The Story Coach and helps entrepreneurs to de-stress their marketing and find their unique success stories. 

After traveling the world and working a variety of jobs, she settled down in Israel, where she lives with her husband and sons. From there, she built up her Story Coaching business, developed Narrative Based Leadership Programs, and delivered many global conference keynotes and workshops. She is also the manager of Mirasee’s ACES (Accountability, Coaching & Community, Expertise, and Service) program.     

There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read and share stories.

Resources or websites mentioned in this episode:

• Mirasee 
• The Story-coach  
• Lisa Bloom’s book – The Story Advantage

Credits:

• Host – Lisa Bloom
• Producer – Cynthia Lamb
• Executive producer – Danny Iny
• Assembled by – Geoff Govertsen
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production by Post Office Sound
• Music soundscape: Chad Michael Snavely

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Music credits:

• Track Title: Firestone
  Artist Name(s): Pete Stewart
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Emeralds
  Artist Name(s): Hale
  Writer Name: Cory Hale Williams
  Publisher Name: A SOUNDSTRIPE PRODUCTION 
• Track Title: Places in Dreams
  Artist Name(s): Alsever Lake
  Writer Name: Adrian Dominic Walther
  Publisher Name: A SOUNDSTRIPE PRODUCTION