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First What, Then How (Dov Gordon)

  • Episode #21

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

For Dov, founder and CEO of Profitable Relationships, the what is the essential element to entrepreneurial success. Too often, people get bogged down in the how and limit themselves and their opportunities before they ever start. Dov equates creating a business to creating a work of art. It’s a creative process in which you know roughly where you want to end up—what you want the finished product to look like—and you trust through the journey that each step in the process will reveal itself as you move toward your masterpiece. 

In this episode of Making It, Dov takes us through his own journey of finding his secret to success after years of “pushing the boulder up the hill and watching roll right back down” only to realize that he was the one making it hard. Dov’s greatest teacher was experience in those early years, and the lesson was letting go. There is no right or wrong way, there is only the individual path, and no one else can chart it for you.

“To me, making it is about being free to live according to your own genuine values and priorities.” ”

“Worry less about yourself and focus more on contribution.”

Dov Gordon

Dov Gordon is the founder and CEO of Profitable Relationships. Starting out in his 20s, Dov knew a “real job” wouldn’t cut it and that anything less than success was not an option. With no formal training or experience, he began coaching small business leaders. After nearly a decade of arduous ups and downs mixed with enough wins to keep him going, Dov knew he wanted to go bigger. 

He started a peer group for CEOs of companies doing $150 million or more in annual sales, pushing his then-current business to a new level. Since then, Dov has created even more success with his latest company, Profitable Relationships and the Under-the-Radar system, uniquely helping consultants find and retain a steady stream of ideal clients.

After experiencing firsthand the highs and lows of entrepreneurship, Dov discovered the secret that brought a lot of success to his own small company. He started teaching this secret to others, and one by one, they too experienced the success that was elusive for all those years.

Resources or websites mentioned in this episode:


  • Guest – Dov Gordon
  • Associate producer – Danny Bermant
  • Producer – Cynthia Lamb
  • Executive producer – Danny Iny
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:

  • Track Title: Sweet Loving Waltz
    Artist Name(s): Sounds Like Sander
    Writer Name: S.L.J. Kalmeijer
  • Track Title: The Sunniest Kids
    Artist Name(s): Rhythm Scott
    Writer Name: Scott Roush
  • Track Title: Onwards
    Artist Name(s): Matteo Galesi
    Writer Name: Matteo Galesi

Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.