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Enhance Your Coaching with Neuroscience (Dr. Eugene Choi)

  • Episode #13

With four simple steps, you can enhance your coaching and your client’s performance, says Dr. Eugene Choi, the founder of Destiny Hacks. Science shows that at any given moment, your brain is either in an executive state or a survival state. If it’s in the latter, you’re literally not able to think, much less powerfully support your clients. 

How can you help your client snap out of the survival state? What does “neuro-hacking” really mean? What are the signs that your client is in a survival state, and what can. you do about it when that happens? 

Dr. Choi explains that by the time you’re about 35 years old, 90 to 95% of your brain function becomes subconscious. It’s on autopilot. And it triggers the survival state, which in turn triggers the fight, flight, or freeze response. Dr. Choi explains that and much more in this episode where he and Melinda talk about how neuroscience enhances performance, in your client and yourself.

In this episode we discuss:

  • The difference between the executive state and survival state.
  • The emotions connected to the survival state and how much of our time we spend in that state. 
  • What we are actually trying to survive–physical or emotional danger?
  • The emotions connected to the executive state, and the actions and behaviors available to you in that state.
  • The four steps to help you get out of the survival state on a moment-to-moment basis.
“Research shows that by the time you’re about 35 years old, more or less, 90 to 95% of your brain becomes subconscious. What does that mean? It’s on autopilot. It’s programming.”

Eugene Choi

Guest Bio: Dr. Eugene K. Choi, the founder of Destiny Hacks, uses neuroscience and technology to help leaders activate peak performance to boost their critical thinking, decision making, and revenue generation skills. He’s also been an Aces coach at Mirasee.

The most heartbreaking moment for Dr. Choi was when he discovered that 80% of people from all around the world reported hating their work when surveyed anonymously. That’s why he left behind a successful career in healthcare to dedicate his life to showing entrepreneurs how to fully unlock their own potential using neuroscience and technology.

Eugene is a certified transformational mindset coach and a board-certified clinical pharmacist who is on a mission to help talented, heart-driven leaders operate at their highest levels of performance, intelligence, and communication. He firmly believes that, by activating the powerful executive brain, results can be maximized, not just in business leaders, but in humanity as a whole.

With a background in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process helps clients figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals.  

Resources or websites mentioned in this episode:


  • Guest: Eugene Choi
  • Host: Melinda Cohan
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Writer: Michi Lantz and Melinda Cohan
  • Assembled by: Michi Lantz
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely

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Music and SFX credits:


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”