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Empowered and Aware (Joe Apfelbaum)

  • Episode #41

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Joe Apfelbaum is the founder and CEO of Ajax Union, a B2B digital marketing agency that helps hungry entrepreneurs go from frustration to motivation. He is also the author of several books, an expert in professional networking, a public speaker and hosts his own podcast.

In this episode, he shares how he went from just trying to prove he wasn’t an “idiot” to massive success by educating himself and strategically applying what he’d learned with immense focus. For Joe, success is about far more than money; it’s about building a life.

“I know how to make money, but how do I make a life? how do I live a life I’m proud of?” ”

“Formal education will make you a living…but self education will make you a fortune.”

Joe Apfelbaum

Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY.

Joe is a business strategist, LinkedIn expert and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles.

Joe is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to ‘Mojovation’; he has also been featured on hundreds of popular podcasts.

Joe is the producer of and has published over 1000 ‘Mojovational’ videos online. Joe is an active member of the Executives Association of New York City and a professional member of the National Speakers Association, a group of the top professional speakers in the USA. Joe speaks to groups of top CEOs at EO, YPO, Vistage, and the YJP CEO Forum. Joe is a contributing member of the YEC (Young Entrepreneur Council), a community of the world’s most passionate, driven entrepreneurs. Joe is on a mission to help 1,000 hungry entrepreneurs go from Frustration to ‘Mojovation’ via his online courses, books, and speaking engagements.

Joe is proud of all his accomplishments, but most of all he is proud of his 5 amazing kids.

Resources or websites mentioned in this episode:
Joe’s website
Joe’s LinkedIn

Guest – Joe Apfelbaum
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Track Title: Keeper of My Dreams
Artist Name(s): Fantoms
Writer Name: Stephen Keech


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.