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Demonstration Webinars (Tom Poland)

  • Episode #38

Tom Poland, a marketing mentor and founder of Leadsology, shares the unique webinar strategy that helped his business blow up by generating continual new leads and client inquiries when he got in front of other people’s audiences.

Tom Poland, founder of Leadsology, is a marketing mentor who gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year.

Hosts Linda Claire Puig and Ari Iny explore with Tom how to generate all the new leads and client inquiries your business needs by running webinars that attract your ideal prospects while giving them a taste of your services. 

In this episode, we discuss:

  • The secret to running webinars that attract your ideal prospects — while giving them a taste of your services (this leads to tons of new high-paying clients)
  • How to leverage other people’s networks to magnify your marketing results (without adding more work to your plate)
  • How to create a “persuasion sequence” that positions your offer AND is valuable to your audience, creating trust and authority
  • And much more!
“If you want to build your email list, the sweet spot to me is the webinar. It’s asking people to put in an hour of their time. That’s their skin in the game.”

Tom Poland

Tom Poland is a best-selling author. He started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenues of more than 20 million. Now he wants to show you exactly how to generate all the new leads and client inquiries your business needs, in just one hour a day.

Resources or websites mentioned in this episode:
6-Figure Newsletters
Tom’s website
Tom’s free gift

Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Blowing Up

“What’s their secret?” If you’ve ever looked at a highly successful entrepreneur and asked that question, Blowing Up is your chance to get the answer! In each episode of the podcast, Linda Claire Puig and Ari Iny ask a top entrepreneur to share the details behind the one strategy that exploded their income and impact the most. You’ll discover proven and tested ways to make more sales, grow your audience, connect with partners, expand into new areas, and more!