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Courses for Executives (Susan Schramm)

  • Episode #46

Ever wanted to create a high-ticket course for high-powered executives? Marketing consultant Susan Schramm gives us an inside look at how she created successful online programs for senior executives that they not only pay for but actually engage in.

Susan Schramm is a consultant, marketing expert and the CEO of Go To Market Impact, LLC. She helps business leaders get faster results with their high-stakes strategies.

In this episode, Danny and Abe talk with Susan about formatting and structuring an online program suited for senior executives.

In this episode we discuss:

  • Structuring an online course for busy executives.
  • How to turn asynchronous learning experiences from a drawback into a feature.
  • Creating opportunities for all members of the program to participate more fully.
  • New ideas to create higher engagement through accountability.
  • Customizing features to cater to executive clients.
  • Pairing consulting with your course as a value proposition.
  • Blending online programs with in-person strategizing.
“But the genius about all this is it’s asynchronous. So my clients can be introduced to go to market and concepts and de-risk principles, apply them to their own initiative, brainstorm together and spar with each other, and even build a game plan together, but not exactly at the same time.”

Susan Schramm

Susan Schramm is Founder of Go to Market Impact LLC, a business consultancy that helps CEO’s and boards get results faster when driving high-stakes strategies. She serves as a “strategy accelerator”, an especially good ally for visionary senior leaders concerned their new strategy is going too slowly or worried it is getting off the rails.

A certified Woman Owned Business, the firm serves global and nationwide clients including businesses, nonprofits, universities, communities, and diverse supply chain ecosystems. Go To Market Impact’s proprietary De-Risk System for Impact ℠ helps leaders systematically uncover the hidden risks of new strategies and develop a game plan to manage those risks. Ten percent of gross revenues of the firm are invested in programs and scholarships to equip purpose-led leaders.

Before starting her consultancy, Susan held executive roles with IBM, Siemens, Nokia, Viavi Networks. She has a proven record of accomplishment launching new products and services, innovative programs and brands, and new companies. Recent engagements include optimizing diverse industry supply chains, accelerating public safety innovation, implementing secure smart cities, readying the workforce of the future, and equipping purpose-led entrepreneurs around the globe to build sustainable businesses and create jobs.

Susan currently serves as Vice Chairman of the Board of the Nehemiah Project International Ministries, and has served on the boards of the YMCA, the Alliance for Telecommunications Industry Solutions, and the Telecommunications Industry Association. Susan holds a BS in Management Sciences from Duke University.

Though she is energized by her work with purpose-led organizations, Susan’s real passion is her faith and family.

Resources or websites mentioned in this episode:
Susan’s website
Susan’s LinkedIn
Susan’s book

Guest: Susan Schramm
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.