Marketing expert Peter Sandeen talks about the challenges of being an entrepreneur with autism, though it hasn’t seemed to impact his tremendous success. He’s an expert to the experts whose idea of making it is getting paid to do what you’d want to do anyway!

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Peter Sandeen is a marketing expert that helps his clients gain clarity on what motivates their buyers.

“And primarily you’re building the business and the business operates based on you doing things that you are enjoying, and you’re good at.”

Peter Sandeen

Peter Sandeen is often called the “marketers’ marketer” because more than half of his clients are other marketing experts. They come to him to get clarity on what actually motivates people to buy what they sell, what makes people choose them over all the other options, and what impacts their results the most. Peter’s approach is based on a decade of conversion optimization-looking at what improves your marketing results most consistently.

Resources or websites mentioned in this episode:
Mirasee
Peter’s website
Peter’s LinkedIn

Credits:
Guest – Peter Sandeen
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION