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Challenge Accepted (Aron Croft)

  • Episode #38

As someone with Inattentive ADHD, Aron Croft is on a mission to help other ADHD folks live happier, more productive lives. He runs a company called Hidden ADHD and created a course called the Productivity Academy Program.

In this episode, Danny and Abe talk with Aron about turning his one-on-one coaching for ADHDers into an even better product with a group program.

In this episode we’ll discuss:

  • Why you don’t have to be an expert to be a teacher.
  • Reasons to include one-on-one coaching.
  • Ways to iterate and scale your course.
  • Using teams and peer accountability to aid in successful completion of your course.
  • What are effective platforms for course creators to communicate with students?
  • Working with a challenging topic or niche.
  • What is a consistency coach, and how can you use one in your program?
  • How to incentivize returning students, and how it can help you scale your business.
“I know there’s a need for this program and that there’s opportunity there. But how do I take that to the next level?”

Aron Croft

Aron Croft is the founder of Hidden ADHD. Aron is on a mission to raise awareness about Inattentive ADHD, how it goes under the radar, and how to rebuild your life post-diagnosis.

His work has been featured by ADDitude MagazineADDA, and more. Despite going to Harvard, by the age of 33, he was broke, divorced, and earning just above minimum wage. Then he was diagnosed with Inattentive ADD, and his whole life changed.

He has since built a thriving Fortune 500 career helping companies like Marriott, Deloitte, Johnson & Johnson, McDonald’s, KPMG and United Healthcare.

Resources or websites mentioned in this episode:
Aron’s website
Aron’s LinkedIn

Guest: Aron Croft
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.