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Build Your Following on Social Media (Lauren Litt)

  • Episode #111

If you’re like most coaches and have been tip-toeing around social media out of uncertainty, Lauren Litt is here to help. What might feel vulnerable and overwhelming is actually the gateway to a new level of engagement with your clients and prospects.

Lauren Litt is the owner and lead social media manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content.

In this episode Melinda and Lauren discuss:

  • The commonalities between being an actor and a coach
  • Working with the fear of putting yourself out there on social media
  • Reframing the purpose of going live on social media
  • Lauren’s overall approach to social media
  • Living in the “messy middle”
  • Lauren’s two key marketing rules
  • Looking at your social media routine much like a hair routine
  • Splitting your time between creating content and engaging with it
  • Healthy social media boundaries
  • Selecting the right platform(s) for your business
  • Whether social media is really necessary
“The days of having to go live every single day or having to post every single day in order to get the algorithm to work in your favor are gone.”

Lauren Litt

Lauren Litt is the owner and lead social media manager at Lil Shameless Plug.

Lil Shameless Plug is a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business, Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar-qualifying film festival.

Lauren lives in Portland, Oregon, with her hubby and two fur babies. Follow her on social!

Resources or websites mentioned in this episode:
Coaches Console
Melinda’s book: The Confident Coach
Lauren’s “Social Cocktail Quiz”:

Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

To catch the great episodes that are coming up on Just Between Coaches, please follow us on Mirasee FM’s YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”