If you’re like most coaches and have been tip-toeing around social media out of uncertainty, Lauren Litt is here to help. What might feel vulnerable and overwhelming is actually the gateway to a new level of engagement with your clients and prospects.

Lauren Litt is the owner and lead social media manager at Lil Shameless Plug, a social media management company dedicated to the curation and creation of quality content.

In this episode Melinda and Lauren discuss:

• The commonalities between being an actor and a coach
• Working with the fear of putting yourself out there on social media
• Reframing the purpose of going live on social media
• Lauren’s overall approach to social media
• Living in the “messy middle”
• Lauren’s two key marketing rules
• Looking at your social media routine much like a hair routine
• Splitting your time between creating content and engaging with it
• Healthy social media boundaries
• Selecting the right platform(s) for your business
• Whether social media is really necessary

“The days of having to go live every single day or having to post every single day in order to get the algorithm to work in your favor are gone.”

Lauren Litt

Lauren Litt is the owner and lead social media manager at Lil Shameless Plug.

Lil Shameless Plug is a social media management company dedicated to the curation and creation of quality content. If you don’t like social media but know you need it for your business, Lauren can help you create a masterful social media plan. Since opening, Lil Shameless Plug has had the pleasure of working with a variety of independent entrepreneurs, brick and mortars, coaches, and even an Oscar-qualifying film festival.

Lauren lives in Portland, Oregon, with her hubby and two fur babies. Follow her on social!

Resources or websites mentioned in this episode:
Mirasee
Coaches Console
Melinda’s book: The Confident Coach
Website: LilShamelessPlug.com
Facebook: www.facebook.com/LilShamelessPlug
Instagram: https://www.instagram.com/lauren.litt
LinkedIn: https://www.linkedin.com/in/lauren-litt
Lauren’s “Social Cocktail Quiz”: https://www.lilshamelessplug.com/social-cocktail-quiz

Credits:
Host: Melinda Cohan
Producer: Michi Lantz
Supervising Producer: Cynthia Lamb
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.