Free Course Builder's Bootcamp

Learn to create and sell your own popular online course, and get set for success in less than a week

Build Better Beta (Ellen Finkelstein)

  • Episode #26

Ellen Finkelstein is the founder of Change the World Marketing, a company that helps experts learn to share their knowledge through online products and courses. After using her own four-point process successfully for years, she decided to teach others how to do the same.

In this episode, Danny, Abe and Ellen cover a lot of ground from initial idea to launch, honing in on a framework for simple but clever beta testing. If you’re looking to create a new course or a new iteration of an existing one, this episode will get your creative juices flowing.

In this episode we discuss:

  • Ways to help course participants implement and apply what they’re learning.
  • Coaching participants through time management and making progress on the course.
  • Creating a course from the perspective of participants’ lives and schedules.
  • Smart ideas for piloting a course.
  • Danny and Abe’s debrief.
“The unusual part of it was how I tested my course, not the actual course itself.”

Ellen Finkelstein

Ellen Finkelstein is a teacher, coach and recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. Her articles have appeared in numerous magazines, newsletters, and blogs.

She is a PowerPoint MVP (one of only 18 in the United States) with a Microsoft award for experts who contribute to the user community. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics.

She also teaches speakers, writers, and experts to get their Knowledge out to the world with a knowledge-based online business at ChangeTheWorldMarketing.com.

Resources or websites mentioned in this episode:
Mirasee
Ellen’s website
Ellen’s LinkedIn

Credits:
Guest: Ellen Finkelstein
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

LISTEN TO OUR PODCASTS

Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.