Michelle Falzon is the founder of strategic content marketing consultancy, We Are Content. She’s also the creator of the Create Without Burnout framework, which shows coaches and their clients how “optimal creation” can be the key to not burning out.  

In this episode, Melinda and Michelle discuss how to joyfully create our lives and our businesses moment by moment. You can find the link to Michelle’s free download in the resources section below.

In this episode we discuss:

• The difference between being creative and being a creator.
• How to recognize burnout.
• Why we shouldn’t normalize exhaustion and burnout.
• How to truly create in every moment.
• The 5-step framework for optimal creation.
• The creation loop vs. the burnout loop.
• Interrupting the unconscious patterns of burnout. 

“We often can’t see what’s happening in the moment. But when you look back, you say, ‘Ah, I see a pattern, I see how something’s happened’.”

Michelle Falzon

Michelle Falzon has more than two decades experience in marketing and communications.

She has worked in most media from film, television and radio through to print, online, book publishing and events.

In addition to running her own ad agency and event promotion businesses, she’s also created content marketing strategies for world renowned speakers, authors, consultants and businesses in a range of sectors, including, marketing, IT, finance, hospitality, education and personal development.

She is an in-demand content, course and product creator, having developed and created books and courses for well-known thought leaders that have generated in excess of $30 million and attracted tens of thousands of participants.

Michelle has sent over 150 million emails, produced more than 150 digital marketing funnels, attracted more than 100,000 people to live events and tens of thousands more into webinars, ebooks and online courses, generating more than $90 million in revenue across a variety of industries.

Michelle is the founder of strategic content marketing consultancy, We Are Content. She is also a sought-after workshop presenter and speaker; co-host of the Content Sells podcast and co-facilitator of the Her Business Marketing Success Mastermind.

Michelle is also the creator of the Create Without Burnout framework, which you can learn more about at: createwithoutburnout.com

Resources or websites mentioned in this episode:
Mirasee
Coaches Console
Michelle’s website
Michelle’s LinkedIn
Michelle’s free guide

Credits:
Guest: Michelle Falzon
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled  by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits:
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION