Business coach Krista Martin takes a systematic approach to solid growth that places emphasis on strong decision-making. She advocates for swift action over excessive research, urging listeners to embrace imperfection, minimize decision fatigue, and focus on evolving skills as your business grows.

In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscience and teaches practical, evidence-based tools and strategies that listeners can use in their coaching practices.

“If you’re not making at least a few mistakes each day, then you’re not moving fast enough.”

— Krista Martin

Krista Martin, MBA, CPCC, PCC, is the President & Founder of Make Your Mark and The Six-Figure Impact Academy. As a sought-after speaker and business strategist, she teaches her clients how to fill their coaching programs through speaking and scale their business to multiple six figures.

Through building and selling her first side biz, 12+ years in corporate, and scaling her own coaching business to 7 figures, she discovered how keeping things simple allows you to create faster results and have more fun.

Krista is also a passionate supporter of homeless animals and shelters with the goal of all pets living in a happy and healthy home.

Dr. Irena O’Brien teaches coaches and care professionals how to achieve better results for their clients through neuroscience.

She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practices. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O’Brien has studied neuroscience for 25 years and holds a Ph.D. in the field from the Université du Quebec à Montréal (UQAM), where she did brain-imaging studies. She completed her postdoctoral fellowship at the Centre for Language, Mind, and Brain at McGill University.

Resources mentioned in this episode:
Mirasee
Dr. Irena O’Brien’s website: The Neuroscience School
Krista’s website: MakeYourMark.com
Krista’s special offer, “Simplify to Grow”: MakeYourMark.com/Simplify

Credits:
Host: Dr. Irena O’Brien
Producer: Andrew Chapman
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: Sneaker Smeaker
Artist: Avocado Junkie
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist: Dresden, The Flamingo
Writer: Matthew Wigton
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: In This Light
Artist: Sounds Like Sander
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

To catch the great episodes coming up on Neuroscience of Coaching, please follow us on Mirasee FM’s YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Episode transcript: Avoiding Analysis Paralysis (Krista Martin).