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A Work in Progress (Sean D’Souza)

  • Episode #22

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Sean D’Souza, founder of Psycho Tactics, helps businesses develop marketing strategies based on the psychology of buyers. Sean explains his view of how a buyer’s decision boils down to a combination of risk and like. Simply listening, observing and putting yourself in another’s shoes are the keys to finding the sweet spot. 

In this episode of Making It, Sean pieces together his own journey from writer to cartoonist to marketing strategist and the influences that shaped his path. Not only have Sean’s entrepreneurial goals evolved, so has his view of what it means to make it. For Sean, making it is a never-ending process that continually evolves.  While he still believes that the mark of success is having the resources and time to live on your own terms, he also feels that as a successful entrepreneur, you never really make it – you just keep making it.

“We tend to think that people are unpredictable, but people have very few things that they are looking for.”

Sean D’Souza

For nearly two decades, Sean has been answering these questions for clients all over the world through speaking events, workshops, consulting and courses. Sean’s normal work day begins when the clock strikes four. He says it’s the best part of the morning, and it helps him focus on the nitty-gritty of the human brain and why it does what it does. Sean is as much respected by his clients for his integrity as he is for the results he helps clients achieve. Psychotactics Philosophy—Care, Guidance and Protection.

Resources or websites mentioned in this episode:


  • Guest – Sean D’Souza
  • Associate producer – Danny Bermant
  • Producer – Cynthia Lamb
  • Executive producer – Danny Iny
  • Assembled by – Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production by Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Making It, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 

  • Track Title: The Sunniest Kids
    Artist Name(s): Rhythm Scott
    Writer Name: Scott Roush
  • Track Title: The Changing Tides
    Artist Name(s): Brent Wood
    Writer Name: Phillip Barnes
  • Track Title: Only the Brave
    Artist Name(s): Joshua Spacht
    Writer Name: Joshua Spacht

Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.