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A Course-Building Formula (Dave Lakhani)

  • Episode #39

Dave Lakhani is an expert in learning design and building courses. He talks with Danny and Abe about his formulaic approach and the importance of starting strong. We also get insights into trends and in-course marketing techniques.

Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.

In this episode we discuss:

  • Developing courses with shorter attention spans in mind.
  • The benefits of using clear, bite-sized sections throughout the course.
  • The benefits of having a course-building expert help build your course.
  • Using research and analysis to inform the learning design for your course.
  • Using a basic formulaic process for course building. 
  • Is it important to use a distributed learning option for your course?
  • Using internal marketing throughout your course.
  • Building courses for others.
  • Danny and Abe’s debrief.
“It is very worthwhile to create courses, because you really can change people’s lives, their world and their experience of it with your unique knowledge, and I think that’s becoming only more and more obvious.”

Dave Lakhani

Dave Lakhani is one of the nation’s most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach,  a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.

Dave’s background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.

Resources or websites mentioned in this episode:
Dave’s website
Dave’s LinkedIn

Guest: Dave Lakhani
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.