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Kajabi Pricing for 2022: Is it Worth the Cost?

  • Maima JonesMaima Jones

Wondering whether Kajabi pricing is worth the cost?

It all depends on what you’re looking for.

If you’re a course creator and you are wondering whether Kajabi is really worth the investment, begin by asking yourself what you ultimately want out of an online course platform.

Do you want to create an impactful course and have an easy way to deliver it to your audience? Or do you also want some help in marketing and selling your course? Do you want to handle course promotion yourself or do you want access to a marketplace of prospective students? 

The question of whether investing in Kajabi products makes sense for you can only be answered after you’ve decided on what you ultimately want out of an online course platform. 

In this post, you’ll get the breakdown of the different Kajabi pricing plans — and hopefully by the end, you’ll know if a Kajabi plan is right for you.

Now, let’s take a look at the different Kajabi pricing plans.

Kajabi Pricing Plans: An Overview

But first. . .

What is Kajabi?

Kajabi is a cloud-based platform designed to help course creators all over the world sell their knowledge, expertise, and products to others while maximizing profits with minimal time and effort.

Kajabi provides everything you need to create, build, sell, and market your course, and is a true one-stop solution for course creators.

The platform offers three different pricing plans, and what you get varies depending on which plan you choose. That said, all three Kajabi plans also have some common features. So, before we look at each of the Kajabi pricing plans, let’s look at the key features you get — no matter which plan you go with.

Key Features of All Kajabi Plans

  • Course and page building customization
  • Unlimited marketing emails
  • No transaction fees
  • Assessments
  • Built-in video streaming
  • Payment processing with PayPal and Stripe
  • Mobile app
  • Sales funnel builder
  • Unlimited landing pages
  • Content dripping
  • Private community
  • Real-time analytics
  • Unlimited video hosting

Now let’s go take a look at the additional features you’ll get from each of the three Kajabi pricing plans.

Kajabi Basic Plan

  • Pricing: The Kajabi Basic Plan is $149 per month or $119 when paid annually.
  • Key features: This plan allows you to have unlimited marketing emails, three products, unlimited landing pages, 10,000 contacts, three pipelines, and 1,000 active users. It also comes with chat support and ready-to-use templates.

Kajabi Growth Plan

  • Pricing: The Growth Plan is $199 per month or $159 when paid annually.
  • Key features: This plan comes with unlimited marketing emails, 15 pipelines, unlimited landing pages, 15 products, 10,000 active users, and 25,000 contacts. It also comes with advanced automations, 24/7 chat support, and the ability to remove Kajabi branding.

Kajabi Pro Plan

  • Pricing: The Pro Plan is $399 per month or $319 when paid annually.
  • Key Features: This plan comes with 20,000 active users, unlimited email marketing, 100,000 contacts, unlimited landing pages, and 100 products. It also gives you the ability to customize your online platform and a theme editor.

Now that you know the pricing and key features for each Kajabi plan, you may still be left with the question: 

Which Kajabi Pricing Plan is Right For You?

Let’s take a look at what kind of course creator would benefit the most from each plan.

Who Should Use the Basic Plan?

This plan is best for course creators who are just starting with one or two courses. It gives you everything you need to grow your business from $0 to 6 figures. With the Basic plan, you can sell one to three courses and build your audience to 10,000 contacts before you ever upgrade.

Who Should Use the Growth Plan?

This plan is best for course creators who have created and sold their first couple of courses and desire to scale their business. This plan would be best if you are now at the point where your course business is growing and you’re needing advanced automations with 10,000 active users.

Who Should Use the Pro Plan?

This plan is best for the course creator who has reached 6-figures and wants to scale up to 7-figures and beyond. Let’s say this is where your course business now has dozens of products and sales pipelines.

What are Some Kajabi Alternatives?

Despite all the great features Kajabi offers, it is one of the pricier options out there.

So as you consider whether Kajabi is really worth the cost, it’s a good idea to look at some more affordable alternatives to see if one of them would be a better fit for you.

As you look at these alternatives, it’s important to remain mindful of what you ultimately want out of an online course platform –  and which one provides you with everything you need while remaining the most cost-effective. 

Let’s begin with a quick look at the monthly pricing of Kajabi and three alternatives.

                            Free     Basic      Growth      Pro

Kajabi                               $149       $299       $499          

Teachable             $0        $39         $119        $299

Thinkific                $0        $49          $99         $499

Kartra                               $99          199         $299

Kajabi vs. Teachable

When looking at the pricing of Kajabi and Teachable, it’s important to remember that these two platforms are not straightforward comparisons. The main difference is that Kajabi gives you everything under one roof, while you’ll have to combine third-party integrations to supplement what Teachable gives you.

If you have a simple course structure, either platform should work.

Both platforms allow you to turn any type of content you’ve created (such as audio, workbooks, and videos) into a digital product.

If you only want to create a course and have it delivered – Teachable works great for such.

On the other hand, if you want to run your entire online business selling your courses – Kajabi is the way to go.

Kajabi vs. Thinkific

When comparing the prices between these two, it once again depends on what you’re looking for.

Both platforms integrate with PayPal and Stripe, and they both have no transaction fees.

Thinkific is great for teachers. It is also great for creating, marketing, and selling your courses, but lacks critical tools to grow your business.

In contrast, Kajabi is great in its offer of an all-in-one solution to build and grow your online course business.

Kajabi vs. Kartra

The major difference between these two is that Kartra is primarily a marketing platform while Kajabi is primarily an online course platform. 

Both Kajabi and Kartra offer themes that are mobile responsive. Also, they both allow you to run your entire online business from a single place.

Kartra as a marketing platform offers features for hosting and delivering your online memberships and courses.

Kajabi as an online course platform offers tools for building a website and marketing funnels.

If you want to offer quizzes and surveys to your students, then Kajabi is the way to go.

But if you want an inbuilt scheduler and help desk system, then Kartra is the way to go.

When it comes to selecting an online course platform, you’ll want to choose the option that provides you with what you need to grow your online course business and is most cost-effective.

Once you’re certain that you’ve found the platform that offers all the features you need and fits within your budget, go for it.

Kajabi Pricing FAQs

1. Does Kajabi Have a Free Trial?

Absolutely! Kajabi has a 14-day trial that allows you to test the site first. Once your trial ends, you have the choice between these three pricing plans: Basic, Growth, and Pro.

2. What are the Benefits of Kajabi?

The top five benefits of Kajabi are:

  1. You as a course creator get all the tools you need in one place to build a successful online course business.
  1. Kajabi makes it easy to turn your knowledge into products you can sell.
  1. Kajabi helps you avoid getting overwhelmed by making set up easy and manageable. 
  1. Kajabi’s product themes are fully mobile-responsive, making them accessible on phone devices, computers, and tablets.
  1. Kajabi has integrated with PayPal and Stripe so you can easily collect payments.

3. Does Kajabi Offer a Money-Back Guarantee?

Yes, they do! As of September 27, 2021, Kajabi provides a full no-questions-asked money-back guarantee within 30 days of first signing up. 

In closing. . .

Is Kajabi Pricing Worth the Cost?

It all comes down to what you really want out of a course creation platform.

Although it’s one of the pricier options, Kajabi sets itself apart from many other platforms by offering course creators everything they need to create, build, sell, and market their courses all under one roof. This alone can make it well worth the cost – as long as these are features that you actually need and want in a course platform.

So if you’re looking for an all-in-one online course platform that provides everything a course creator needs, then investing in a Kajabi plan may well be the right choice for you.

Want to learn more about the online course creation process? We invite you to enroll in our Free Course Builder’s Bootcamp so you can set yourself up for long-term success.

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