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Charles H Green Reimagining on Trust in Business

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Charles H. Green is a master of gaining trust in business. He’s the co-author of the well known book, The Trusted Advisor, and founder and CEO of Trusted Advisor Associates. He’s taught for Kellogg and Columbia business schools and written for the Harvard Business Review, American Laywer, and the CPA Journal. He also write the blog, TrustMatters.

Charles is bringing a revolutionary idea to business, a sense of trust that extends not only to customers, but also to employees. In today’s podcast, Danny and Charles talk reciprocity, how being trustworthy isn’t enough, staying personal while scaling, and much more.

Download the transcript here.

  • At 2:45 – Charles explains what trust actually IS, and it’s more than most people realize. This definition of trust is the foundation for businesses and trustworthiness.
  • At 4:40 – Charles addresses the topic of trust in business, and how they’re focusing on the wrong problem.
  • At 11:00 – Charles tells the story of how being personal with people can establish business relationships that are much more lasting.
  • At 13:26 – Danny and Charles talk about trust and scale, and Charles dispels a common myth about the personal touch taking too much time.
  • At 18:23 – Charles talks about how trust extends not just to customers, but also to employees, in building a very flexible company that can scale well.