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Behavior Change in Business with Dr. Nicolas Lucas

Do you ever get in front of people and your confidence suddenly goes out the door? Even if you’re perfectly prepared to give a stunning speech or network like a pro? According to today’s guest, Dr. Nic Lucas, you’re being haunted by neurotags, and he’s here to talk about how you can bring about real behavior change.

How difficult is it to change your behavior?

Dr. Lucas says it’s not always as difficult – or time consuming – as you might think.

Download the transcript here.

  • At 4:00 – Dr Lucas explains how brain science affects everything in an entrepreneur’s life, from his or her success to whether or not customers will receive the message and product with open arms.
  • At 6:00 – Dr. Lucas talks about neurotags. These are the things that happened to you before that affect what you do today without you even realizing it. They can shape your future for better or worse.
  • At 16:00 – Dr. Lucas talks about changing behavior, from the smallest things like habitually checking social media, to the very biggest things that have an ’emotional charge’ to them.
  • At 20:00 – It’s not impossible to break habits and thought patterns, and Dr. Lucas shares some of his techniques with Danny.
  • At 26:00 – Dr. Lucas addresses the point of having amazing achievements but still feeling empty in other areas of their lives, especially dealing with anxiety.

About Audra Casino

Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.

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