About Wim Wilmsen

Wim Wilmsen is a digital sales and marketing expert with a passion for helping organizations maximize their online potential. He loves to share tips on how to build, develop and leverage customer relationships. You can find him on LinkedIn.

Social Selling And What It Means To Your Business

There’s an old and overused quote in business that says “nothing happens until someone sells something”. While it’s obviously an oversimplification, there’s something to say for sales being the very core of your business. No sales, no revenue, no business. However, sales is a broad term and it has gone through a lot of changes throughout the years. From feature-based selling (this is what my product or service will do for you) in the 70’s …