About Tilly-Jane Kidman

Tilly-Jayne Kidman is a UK-based lifestyle blogger and freelance marketer for Lilac James. She enjoys travelling, writing and spending too much time on Instagram!

Facebook vs. Google: Who Should Win Your Ad Spend?

With the explosion of social media in our day-to-day lives it’s no surprise that businesses are allocating increasing amounts of their marketing budget to social media advertising. In fact, a survey in 2014 by Neuster found social media advertising the most effective form of online paid advertising in terms of clicks and conversions.