About Tema Frank

Tema Frank is a digital marketing pioneer. She launched her first website in 1995 and founded Web Mystery Shoppers Inc., one of the world's first companies to do remote usability testing of websites, in 2001. In addition to strategy consulting, speaking and teaching (in Canada & France), she hosts a bi-weekly podcast featuring companies that are marketing effectively online, customer experience experts and thought leaders such as Guy Kawasaki (former Apple Chief Evangelist), Steve Matyas (CEO of Staples Canada), and our very own Danny Iny of Firepole Marketing.

42 Ways To Scare Off Your Customers With Bad Website Design

Imagine that you wake up one morning and you realize, “Hey! That guest post that took me hours and hours to write has finally been published!” You boot up your computer and, sure enough, people are loving your post. In fact, they’re loving it so much that they’re clicking on your link because they can’t wait to learn more about you and your products or services.