About Sophie Bujold

Sophie Bujold runs Cliqueworthy, a social media agency dedicated to helping small businesses get noticed. Follow her on Twitter.

The Three Things Expert Social Media Advice Can’t Tell You

There is simply no shortage of social media experts giving advice on what platforms to use, specific tips and tools, and providing updates on the latest developments. However, expert advice, while valuable and incredibly helpful, can only get us so far. In a rush to join the latest platform, optimize our images or figure out Facebook’s latest changes, most of us tend to get caught up in the “how” of social media when the real …