Live Radio Marketing: 10 Compelling Reasons to be On the Air
Despite what you may think, radio is alive and well. Whether you’re listening on the way to work, or you have it on as you work around the house, the comforting sounds entertain, inform and inspire. Radio allows your target audience to use their imagination and tune in on a different level than interactive media. In Radio and Society: New Thinking for an Old Medium, editor Matt Mollgaard points out that radio is the original …