About Piers Moore-Ede

Piers Moore-Ede is a writer and journalist, as well as the owner of London based content marketing and search firm Barefoot.

Small Business Planning: Why Start-Ups Can’t Tweet, Blog, Digg and Stumble All Day Long

All industries survive by dint of a mutual agreement that certain things matter. The arrangement seems to go that if enough people start to say the same thing in unison, theories become facts and pretty soon gospel. In this regard, digital marketing is worse than most: after all, it’s our job description to broadcast information, so telling other people to do the same thing is really only fueling our own credibility. I’m going to go …