About Pierre de Braux

Pierre is a content strategist at Spiralytics who enjoys reading, writing and learning about all things sales and marketing-related. In his free time, he pines for a faster internet connection so he can watch cat videos in high definition.

lead generation

Lead Generation: 5 Ways to Optimize Your Blog

So you’ve spent a whole bunch of time crafting content for your business blog, and though you’re getting visitors, no one seems interested enough to engage with your brand further. Does that mean your content is bad or irrelevant? Possibly, but unlikely.  A lot of the time, it’s because your blog simply isn’t optimized to generate leads. Pretty much every business that has its own website is creating blog content. Unfortunately, not all of them …