About Michael Zipursky

Michael Zipursky is a direct-marketing consultant and co-founder of Business Consulting Buzz, a leading resource and website on becoming a consultant. He is also the author of several books on marketing and consulting, including the Consulting Success System, Masters of Consulting Interviews and Profitable Relations.

Direct Mail Marketing: The Long Lost Marketing Method That Works Like Gangbusters

There is little doubt that we live in a digital age. The talk of the town is Twitter, Facebook, Pinterest, Google+ and LinkedIn. Many marketers and small business owners are clamouring to figure out how to make the most of these tools to grow their business. Yet as they do, the excitement and the social pressure they face (“what, you don’t know about Pinterest!? OMG!”), these marketers often pass right over other marketing methods that …