About Marianne Worley

Marianne is marketer, writer, freelancer, MBA, and blogger. With a passion for marketing, she specializes in creating communications materials for B2B and B2C organizations. When she's not writing about all things marketing on her blog, Marketing Matters and Other Stories, you can find her on Twitter: @MarianneWorley.

The Secrets Revealed: Core Marketing Concepts and Why Marketing Never Changes

From the very first business exchange thousands of years ago, to the online purchase completed a millisecond ago, marketing hasn’t changed. Many people claim that the Internet and, more recently, social media have transformed marketing into something that hardly resembles what it once was. But it’s not true, because while marketing definitions are fluid – the truths behind them never change. Marketing is the essence of a successful business. It involves 3 simple steps: Identify …