Color Psychology: How to Use Color in Marketing and Branding
Color affects humans in automatic, often subconscious ways. And yet many marketers take it for granted. Color is the first thing people see and it leaves a lasting impression. It can hurt or hinder your marketing efforts. Used well, it  can give your business an edge over the competition. How well do you understand and use color psychology? Color Matters Research shows that color has a powerful impact on the human brain. It plays a …