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About Maja Strus-Vatovec

Maja Strus-Vatovec is a Marketing professional with a degree in Marketing Communications. She is particularly interested in Psychology of Marketing. When not working, she enjoys colouring (outside the lines!) and playing in the kitchen (kneading bread is her favourite!).

Color Psychology: How to Use Color in Marketing and Branding

Nov 1, 2016 Maja Strus-Vatovec

Color affects humans in automatic, often subconscious ways. And yet many marketers take it for granted. Color is the first thing people see and it leaves a lasting impression. It can hurt or hinder your marketing efforts. Used well, it can give your business an edge over the competition. How well do you understand and use color psychology? Color Matters Research shows that color has a powerful impact on the human brain. It plays a …

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