About Maggie Patterson

Maggie Patterson is a PR strategist who works with entrepreneurs and small businesses to help them learn the basics of PR. With 15 years in the PR trenches, Maggie has earned her stripes working for some of the most recognizable brands in the world to solopreneurs securing hundreds of speaking gigs and thousands of articles. Learn more at her blog, The Scoop.

Five Things You Need to Fix on Your Website to Land Media Coverage

One of the most cost effective ways to build awareness of your business and credibility in your market is media coverage, but too often you send out pitches and nothing happens. Crickets. Even with a great story, you may not get the call from your local TV station or Forbes because your website, while optimized for your customer leaves the media cold. Back in the day, PR pros would spend days writing and preparing materials …